Direct mail marketing for your business.

Marketing campaigns are influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Our marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture. At Image Red we take all this into account to create the right campaign to help grow your business.

Promote your products and services with Image Red.

Direct mail campaigns from Image Red.

At Image Red we refer to this as the marketing mix which we use to craft your marketing plan.

The four P's model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services.

Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.

Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary - it can simply be what is exchanged for the product or services, e.g. time, energy, or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the product, brand, or company.
Placement (or distribution): refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

Image Red use the 4 P's structure as a base to create your direct mail marketing campaign. Working with yourselves we will identify how these elements can be used in your business model to achieve your aims and grow your business.

Please fill in our enquiry form on the right hand side for a free no obligation discussion on what Image Red can do to help you achieve your sales targets.