Professional brochure design.

Why does your business need a brochure? A cover letter to a potential client can present only a small fraction of information about your business. Potential clients are often swamped with business mail and a letter may be scanned for a couple of seconds then trashed. A face-to-face meeting is a great way to tell a potential client about your business or expertise, but sometimes it's not possible to get a meeting with just a phone call or introductory letter. Or, what if someone you've met weeks ago suddenly becomes interested in your service but can't match your name with your business card?

Printed literature designed for purpose.

Let Image Red design a brochure that works

An online company needs printed sales literature for two reasons:

1. Credibility: People expect a “real" company to have printed sales literature. It's easy to afford spending £30 on business cards, letterhead etc. and call yourself a corporation. But if you want to look like you mean business, you need a brochure.

2. Time-saving. People want printed material to take home and read at their leisure. Yes, you can direct them to your Web site, but a brochure adds a personal touch, tells your prospect what the product or service can do for them and why they should buy from you. Brochures also support other advertising, direct mail, online promotions, and can be used as a sales tool by distributors. In short, a good brochure sells.

Your brochure and Web site should complement each other. When you are creating your brochure and Web site, the copy should not be exactly the same on both. While you may have a client that only sees one of your brochures or only sees your Web site, you may also have many clients that read both. While the tone, look, and feel of your brochure and Web site should be the same, the copy should not be a carbon copy. And the content of each may be altered by the order in which the piece is read. At Image Red we understand this fully as we have a web design team and a brochure design team that work side by side to create the complete solution.

Brochure Design Portfolio

Choosing the Right Brochure for Your Products

At Image Red we look at your brochure from the reader's point of view. That means the information must unfold in the right order. We begin by analysing what your reader wants to know. An easy way to do this is by assessing the order in which your reader's questions will flow. For example, imagine you own a medical spa facility offering Botox and other anti-aging treatments. You are interested in encouraging your readers to make an appointment for a consultation and/or schedule a treatment. Now, given the nature of your business, your reader will have a lot of questions they'll want answered before they'll consider making an appointment. Your brochure will answer their questions in a logical sequence following the reader’s train of thought.

The first page your reader will see is the front cover. Get it wrong and you've as good as lost the sale. We won’t make the common mistake of couching your services in technical jargon. We think benefits or thought-provoking statements that motivate the reader to pick up the brochure and open it.

Who says a brochure has to be A4? Selling sandwiches? You can design a brochure in the shape of a sandwich. Season tickets to soccer matches? Design it in the shape of a soccer ball. Image Red will use our imagination when designing your brochure to achieve better results.

Regardless of how your brochure is organised, there's only one way to end it. To ask for action. If you want your reader to respond include an 0800 number, reply card, or some form of response mechanism. In fact, to increase your brochure’s selling power you should include your offer and a response mechanism on every page.

Please fill in our enquiry form on the right hand side for a free no obligation discussion on what Image Red can do to help you achieve your sales targets.